How a Law Firm Went From 3 Broken Websites to One Unified System
A mid-size law firm came to us with three separate websites, two CRMs, and a contact form that hadn't been working for six months. Here's what we did.
When Marcus first reached out to us, he was frustrated. He'd been running a mid-size personal injury law firm for eleven years and had built a solid reputation in his city. But his digital presence was a mess — and he knew it was costing him clients.
He had three websites. One was the original firm website built in 2018. One was a landing page a marketing agency had built for a Google Ads campaign in 2022 and then abandoned. And one was a "modern" site his nephew had built on Wix in 2023 that the firm had started using as the primary site but never fully transitioned to.
He had two CRMs — one the firm had been using since 2019, and one the marketing agency had set up for the ad campaign. Neither had complete data. Leads were falling through the cracks between them.
And the contact form on the Wix site — the one clients were supposed to use to request a consultation — had stopped sending email notifications six months ago. Nobody had noticed until a potential client called to follow up on a form submission they'd sent three weeks earlier.
The Audit
We started with a full audit. This took about a week and covered everything: all three websites, both CRMs, the domain setup, the hosting configuration, the email setup, and the Google Analytics account (which was tracking two of the three sites but not the third).
The written report we delivered ran to fourteen pages. Here's a summary of what we found:
- Three websites with overlapping content, inconsistent branding, and conflicting SEO signals confusing Google
- The primary domain was pointed at the 2018 site, not the Wix site the firm was actually using
- The Wix contact form was broken because the connected email address had been deactivated
- Two CRMs with a combined 847 contacts, significant duplication, and no sync between them
- Google Ads traffic going to the abandoned landing page, which had no active contact form
- SSL certificate on the original site had expired four months ago
- No Google Analytics on the Wix site — the firm had no data on how many people were visiting their primary website
The most expensive problem wasn't the broken form — it was the Google Ads campaign sending paid traffic to a page with no working contact method. The firm had been spending roughly $2,400 per month on ads for over a year with no way to capture the leads.
The Fix
We presented Marcus with two options: a quick fix to patch the most critical issues, or a full consolidation that would give the firm one clean, unified digital system. He chose the full consolidation. Here's what we did over the following three weeks.
Week 1: Data Preservation and New Site Build
Before touching anything live, we exported all data from both CRMs, all three websites, and all analytics accounts. We built the new site on Manus AI — a single platform that handles both the build and hosting — and began the design work in parallel with the existing live sites.
We also immediately paused the Google Ads campaign to stop the bleeding while we built a proper landing page to replace it.
Week 2: CRM Consolidation and Contact Flow
We merged the two CRM contact lists, removing 312 duplicates and standardizing the data format. We set up HubSpot as the firm's single CRM — a clean slate with proper pipeline stages for consultation requests, active cases, and closed matters. We rebuilt the contact and lead intake forms from scratch, connected directly to HubSpot so every submission created a new lead record automatically.
The new website was built around the firm's strongest practice areas, with clear calls to action on every page and a consultation booking form that sent notifications to three email addresses — the firm's main inbox, Marcus's personal email, and the paralegal who handled intake.
Week 3: Migration, DNS, and Launch
We pointed the primary domain to the new Manus AI site, set up 301 redirects from all three old sites to preserve any SEO equity they'd accumulated, and cancelled the two redundant hosting accounts. We set up Google Analytics 4 with conversion tracking on the contact form and phone number clicks.
We also rebuilt the Google Ads landing page as a dedicated page on the new site, reconnected the campaign, and set up proper conversion tracking so Marcus could finally see which ads were generating actual consultation requests.
The Results
Three months after launch, Marcus sent us an update. The firm's website traffic had increased by 34% — partly because the consolidated domain was now getting full SEO credit instead of being split across three sites. The contact form was receiving an average of 23 submissions per month, all of which were landing directly in HubSpot.
The Google Ads campaign, now properly tracked, showed that roughly 40% of the firm's paid traffic had been converting at a rate of about 3.2%. Before the fix, they had no way to know this. Now they could optimize their budget accordingly.
The monthly subscription cost for the firm's digital infrastructure went from $847 per month (across three hosting accounts, two CRMs, and various add-ons) to $312 per month for the Manus AI plan and HubSpot. That's a saving of over $6,000 per year.
What We Learned
Marcus's situation isn't unusual. We see versions of it constantly — businesses that have accumulated digital infrastructure over years, each piece added to solve a specific problem, none of it designed to work together.
The lesson isn't that you should have built it right from the start. The lesson is that the longer you wait to consolidate, the more expensive the fix becomes — in money, in lost leads, and in the time your team spends managing a system that's working against them.
If your digital setup sounds anything like what we described above, apply through our qualification form to get started. We'll audit your system and tell you exactly what it would take to fix it.